Blend
Blend is a reef-safe, inclusive sunscreen brand created by Camille Martin. As a Project Lead in Scout, Northeastern’s student-led design studio, I had the opportunity to direct a team of designers and developers in creating the branding identity, packaging design, and marketing website.
The team consisted of myself, Rheisen Dennis, Cui-Lyn Huang, Natalya Jean, and Haley Stiel. Along with designing and illustrating on the team, I loved having the opportunity to lead client communication, give critiques, and work more closely with other Scout members.
Cui created low-fidelity wireframes for the Blend marketing site, which I then turned into a high-fidelity landing page with illustrated backgrounds and characters, adapting it for desktop, tablet, and mobile.
We had the exciting opportunity to build the Blend brand from the ground up. We began with market research and branding exercises to determine Blend’s place in the market, as well as the qualities of Blend as a brand. After two weeks of research and discovery, we produced a creative brief and user stories to outline the target audience and project goals, as well as create a scope for the semester.
The first few weeks of the project focused on logo design and branding. After exploring some moodboards with the full team, Haley, Natalya and I created dozens of logo variations until the final logo was chosen – a reef-infused “B” at the beginning of the wordmark. Initial typefaces and a color palette were chosen by the client and the team after discussion of what best fit the brand.
