Exotic India

For the merchandising event, "Exotic India," for HomeGoods I designed both signage and emails for the event. I began with designing mockups for an exploratory. Part of my challenge was to only incorporate previously purchased stock imagery but to make it feel fresh and different from previous India sign packages. My direction was chosen to move forward with for the final in-store event, and I refined it into the signage mocked up below. I then created an accompanying email to advertise the event.

Signage featured in HomeGoods over July 2018.

Ceiling signage

Ceiling signage

Stanchion

Stanchion

Topper

Topper

Window poster

Window poster

Two alternate versions of the email created to advertise the merchandise arriving in stores.

45021-EM-Summer-Weeks 3 and 4-Exotic India.jpg
45021-EM-Summer-Weeks 3 and 4-Exotic India_v1.jpg