For the merchandising event, "Exotic India," for HomeGoods I designed both signage and emails for the event. I began with designing mockups for an exploratory. Part of my challenge was to only incorporate previously purchased stock imagery but to make it feel fresh and different from previous India sign packages. My direction was chosen to move forward with for the final in-store event, and I refined it into the signage mocked up below. I then created an accompanying email to advertise the event.
Signage featured in HomeGoods over July 2018.
Two alternate versions of the email created to advertise the merchandise arriving in stores.