LOVEVERY
The Emotion Book Set
I designed and art directed Lovevery's Emotion Book Set, creating a cohesive editorial system that brings together expressive photography, approachable typography, and thoughtful storytelling. Designed for children ages 2–5, each book explores a different emotion through relatable, real-life experiences, encouraging connection and conversation between children and caregivers.
ROLE
Editorial design,
Art direction
CLIENT
Lovevery
DELIVERABLES
12 casebound books,
Editorial design system
THE ASKDesigning for little readers and big emotions
Emotions are complex, especially for young children who are still learning to recognize and communicate what they feel. Lovevery set out to create a collection of social stories that would help children ages 2–5 identify their emotions, see themselves in familiar situations, and begin meaningful conversations with their caregivers.
Building on the visual foundation established in Lovevery's Reading Skill Set, I developed an editorial approach tailored to a different kind of learning: social-emotional development.
The challenge was to create 12 distinct books that felt like one unified collection, while giving each emotion its own visual identity. The design needed to be expressive without becoming overwhelming, consistent without feeling repetitive, and approachable for children at different stages of development.
Twelve stories, one cohesive system.
THE approachI designed a unified visual system for all 12 books, balancing consistency with individuality. Each book features a real child in a familiar situation, simple and expressive typography, and a clean design that centers the emotion and photography. A cohesive layout, color palette, and typographic approach tie the set together, while each title has its own distinct personality and color grouping.
a look insideEvery feeling has a story
While the covers establish a recognizable identity, the interior design creates space for each child's emotional journey to unfold.
I developed a consistent editorial approach that balances photography, typography, and white space to create an inviting reading experience. Simple layouts and clear visual hierarchy help young readers focus on the story, while thoughtful pacing allows emotions and interactions to take center stage.
Beyond the BooksExtending the Visual Identity
The collection of 12 emotion-focused storybooks expanded beyond the set into a connected family of books and interactive learning materials.
I designed the accompanying book I Feel, I Can. By establishing a consistent yet adaptable visual language, I helped create a recognizable identity that could evolve across formats while supporting different stages of emotional learning.
From individual stories to hands-on activities, the collection demonstrates how thoughtful design can connect distinct products into one cohesive experience.
