Blend is a reef-safe, inclusive sunscreen brand created by Camille Martin. As a Project Lead in Scout, Northeastern’s student-led design studio, I had the opportunity to direct a team of designers and developers in creating the branding identity, packaging design, and marketing website.
The team consisted of myself, Rheisen Dennis, Cui-Lyn Huang, Natalya Jean, and Haley Stiel. Along with designing and illustrating on the team, I loved having the opportunity to lead client communication, give critiques, and work more closely with other Scout members.
After completing a series of branding exercises with our client, Haley, Natalya and I began logo development. I designed the finalized logo, which featured a reef-infused “B” at the beginning of a word mark.
We created hundreds of potential logos. Here’s an example of one round of color testing on 5 potential logos.
Cui created low-fidelity wireframes for the Blend marketing site, which I then turned into a high-fidelity landing page with illustrated backgrounds and characters, adapting it for desktop, tablet, and mobile.
Illustration was a main component of Blend’s branding. Along with being used for the marketing site, the characters were easily adaptable to other collateral. One example is in the one-pager I created for Blend’s CEO to utilize at conferences.